Freelance SEO Edinburgh

There isn't much point in creating a beautiful website if no one can find it.

Search Engine Optimisation (SEO) is one of the most important ways to market your website and a good SEO expert should be able to generate you more money than they cost you, making it a win win situation.

There are over 200 google ranking factors and a lot of them aren't even that hard to meet if you know what to look for. I can help you grow your rankings and get you to page 1 by meeting as many of the ranking factors as possible.

On Page SEO

Google uses AI to asses your website, so is looking at your sites code. So even if your website looks beautiful, it could be completely unreadable for a google bot to understand, which hurts rankings in a big way.

Not a lot of SEO experts are also experienced web developers like myself. I can help you fix a lot of on page SEO issues that your website may have and can get you complient with google standards.

Page Titles & Content audits
HTML Code Cleanup
Image Descriptions (Alt Tags!)
Writing Semantic HTML
Sitemap Generation

Link Building

Google uses AI "spiders" to crawl the web and see who is linking to who.

Link building is one of the largest ranking factors there is. Because if an already successful site is linking to you, then google knows it can trust you and will pass on some of the ranking power.

Getting the right links is key though and it's not always entirely straight forward.

There are a number of techniquies I can use to help you build up more SEO backlinks to get you to page 1.

Content is King

Google looks at your content to decide what you do and for which key words you should rank for.

Your content has to be relevant, readable and of the right length for google to rank you.

Gone are the black hat days where you could just stuff any old sentence with keywords and get ranked for it. Google has gotten smart!

I can help analyse your content, to make it work for you rather than against you.

I will do a full keyword analysis of your site and guide you to creating content that google will rank you for.